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Paid Media Specialist

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Paid Media Specialist

HyreDay

HyreDay

Salary: Gross salary $2100 - 2500
Type: Full time

Tags: Google Ads Meta Ads E-commerce Growth

Project Overview
You will manage a portfolio of ecommerce clients, leading the design, launch, and optimization of paid media campaigns across Meta, Google, TikTok, and other platforms. The role involves turning client KPIs (ROAS, MER, CAC, LTV) into actionable strategies and testing roadmaps, driving creative experimentation and audience segmentation to scale profitable results.

Apply to this job from Get on Board.

Responsibilities

As a Paid Media Specialist, you will:
  • Own paid media strategy and execution for a portfolio of ecommerce clients across Meta (Facebook/Instagram), Google, TikTok, and other relevant platforms.
  • Translate client KPIs (ROAS, MER, CAC, LTV) into actionable strategies, testing roadmaps, and budget recommendations.
  • Build, manage, and optimize campaigns, including creative testing, audience segmentation, bid strategies, and budget pacing.
  • Analyze campaign performance, produce regular reports, and highlight trends, opportunities, and actionable recommendations.
  • Stay current on platform updates, features, and industry trends to maintain a competitive edge.
  • Partner with creative teams to develop and test new ad concepts, formats, and UGC-driven assets.
  • Identify scaling opportunities and drive efficiency improvements across accounts.

Requirements

We are seeking a data-driven, results-oriented Paid Media Specialist with a proven track record in ecommerce growth. You should bring 3–6+ years of hands-on experience managing paid media campaigns across major platforms, with deep expertise in Meta Ads, Google Ads, and TikTok Ads. You must possess strong analytical skills to translate data into actionable insights and have a demonstrated ability to drive profitable growth at scale. Comfort with attribution and measurement tools is essential, and familiarity with Triple Whale, Northbeam, GA4, and Looker Studio is highly preferred. Excellent written and spoken English is required for client-facing communications. Bonus points for experience in creative strategy, UGC/creator campaigns, and multi-channel attribution approaches.

Key skills: strategic thinking, data-driven optimization, cross-functional collaboration, budget management, performance reporting, experimentation mindset, strong communication, and a customer-centric mindset.

Desirable

Desirable but not required: experience working with US-based clients, familiarity with ecommerce metrics and attribution models, ability to craft compelling ad concepts and tests, and a track record of scaling campaigns while maintaining margin. Strong project management skills and an intrinsic motivation to learn and adapt in a dynamic remote environment are highly valued.

Benefits

Join HyreDay’s dynamic Paid Media team and work with US-based clients from a flexible, remote-friendly environment. We offer competitive compensation aligned with market standards, opportunities for professional growth, and a collaborative culture that values results and transparent communication. If you’re ready to drive client ROI at scale, apply to become our next Paid Media Specialist.

Fully remote You can work from anywhere in the world.
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Source: GetOnBoard | Main Category: Marketing