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Director of Marketing

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Director of Marketing

Pavago

Pavago

Salary: Gross salary $3000 - 5000
Type: Tiempo completo

Tags: Analytics Data Analysis Social Media Copywriting

Pavago is an offshore recruitment company specializing in building remote teams by connecting companies with top talent from regions including Latin America, Pakistan, the Philippines, and South Africa. Our client, represented by Pavago, is a values-driven education and coaching company that empowers business owners to build more profitable, systemized companies. By offering tools, training, and a strong community, the client helps contractors increase profit, streamline operations, and reclaim their time through better systems and stronger leadership.

Apply to this posting directly on Get on Board.

Key Responsibilities

  • Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, demonstrating a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+).
  • Copywriting: You will be the go-to expert in copywriting, with deep, hands-on experience. You understand exactly what makes a copy effective and impactful.
  • Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups. This includes increasing leads, improving engagement, and expanding into new industries.
  • Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following.
  • Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission.
  • Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision.
  • KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results.
  • Team Leadership: Experienced in effectively leading and motivating teams to achieve success.

Role Description and Required Experience

We are seeking a dynamic and experienced Marketing Director with a strong background in organic marketing and community management on Facebook Groups. The ideal candidate will have a proven ability to grow and engage multiple Facebook Communities organically while creating compelling content that resonates with diverse audiences.
This role demands exceptional copywriting skills and a deep understanding of organic growth strategies specific to Facebook Groups. Candidates must have experience managing large teams and driving business growth through social media channels.

Key qualifications include:

  • Facebook Group Organic Marketing: Possesses experience in elevating local businesses through Organic Marketing in Facebook Groups, with a creative flair for developing compelling content and managing engaging social media accounts.
  • Copy and Content Writer: The ideal candidate is an exceptional writer whose skills have significantly elevated social media accounts. They excel at capturing the attention of potential readers and driving engagement through impactful writing.
  • Team Leadership & Motivation: Lead a team of 10+ members, prioritizing motivation, productivity, and maintaining high energy levels. Develop incentive structures to enhance performance and retain top talent.
  • Relationship Building: Foster strong, lasting relationships with clients to ensure their needs are met and exceeded.
  • Scaling & Growth: Identify and capitalize on opportunities to scale the business, exploring new marketing channels, sales strategies, and industry verticals. Drive the growth of the Facebook Groups business from $500k ARR to over $1M.
  • Innovation & Improvement: Constantly seek opportunities to enhance our services, attract the right clients, and stay ahead of industry trends.

Preferred but Not Required Skills

Additional strengths that will distinguish candidates include:
  • Experience in other social media platforms beyond Facebook, such as Instagram, LinkedIn, or TikTok, with an organic growth focus.
  • Background in content marketing strategy with the ability to integrate cross-channel campaigns.
  • Knowledge of analytics tools to further optimize campaign efforts and audience segmentation.
  • Prior work experience with clients in construction, accounting, or financial services industries.
  • A passion for continuous learning and staying abreast of evolving social media trends and Facebook algorithm changes.

What We Offer

We provide a structured and reliable remote work environment supported by essential technology and connectivity tools to empower productivity and ensure seamless communication.
The hiring process is thorough, including phone screening, video interviews, practical creative assessments, and final client meetings to ensure an excellent cultural and professional fit.
This role offers the unique opportunity to contribute to a high-profile client handling construction and software projects, with a dedicated and high-achieving marketing team.

The position works EST hours, catering exclusively to candidates living in Mexico to foster a regionally aligned remote culture.

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Source: GetOnBoard | Main Category: Marketing