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Director of E-commerce Growth

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Director of E-commerce Growth

Hadley Designs

Hadley Designs

Salary: $$$
Type: Full time

Tags: Meta Ads Shopify Email Marketing TikTok Ads

At Hadley Designs, we believe early learning should be joyful, screen-free, and filled with connection. Founded by Becca Hadley, a former teacher and mom who began creating hand drawn learning tools at her kitchen table, we’ve grown into a leading early childhood education brand trusted by millions of parents, grandparents, and teachers. Our products are developmentally sound, emotionally engaging, and intentionally designed to help children ages 3–8 grow curious, confident, and resilient. We serve busy, intentional families who are tired of screens and want more meaningful ways to teach and connect with their kids.

Apply exclusively at getonbrd.com.

Primary Objectives 20% BIG ROCKS – These must be done first and at all costs. Own and scale the Shopify and TikTok Shop P&Ls to $20M+ in combined revenue within 18 months, hitting margin thresholds of ≥15% (Shopify) and ≥5% (TikTok Shop). → You are the GM of these channels. These are your numbers.

  • Scale Shopify and TikTok Shop: Drive $20M+ in combined revenue within 18 months, with margin targets of ≥15% for Shopify and ≥5% for TikTok Shop.
  • Lead Growth Engine: Build a repeatable DTC growth system, launching 1 high-converting funnel per month using ads, UGC, CRO, and email/SMS.
  • Profitable Acquisition: Ensure ROAS ≥ 2.0 on Shopify and ≥ 3.5 on TikTok Shop by hitting unit economics goals.
  • Team Leadership: Develop and manage a high-performing ecommerce team, fostering ownership and supporting rapid execution without burnout.
  • CEO Autonomy: Own strategy, team, and decisions, removing the CEO from day-to-day execution and delivering clear, actionable insights and growth plans.

Regular Work Activities (80% Ongoing):

  • Traffic & Acquisition: Test 100+ ad creatives weekly, manage Meta and TikTok ads, and repurpose top-performing content.
  • Funnels & CRO: Launch 1 new bundle-based funnel each month, optimize KPIs (CVR, AOV, CAC, LTV, etc.), and manage homepage/product page alignment with funnels.
  • Customer Nurture & LTV: Drive email/SMS strategy for 25%+ Shopify revenue, optimize lifecycle flows, and develop blog/SEO content strategies.
  • Performance Reporting: Review weekly P&Ls, KPIs, and deliver scorecards with insights, preparing monthly strategic plans.
  • Team Development: Lead weekly team meetings, hire and onboard new members, and ensure team alignment with company values.
  • Systems & Process Ownership: Improve ecommerce SOPs, establish weekly operating cadences, and create scalable internal systems for efficient execution.

Key Skills – What behavioral traits, attitudes, and skills are required?

  • Strong written and verbal english communication skills
  • Exceptional writing and editing skills
  • Excellent organizational skills to work independently and manage projects with many moving parts An analytical mind and interest in using data to optimize and scale our content marketing strategies and tactics
  • Strategic funnel design & offer architecture
  • P&L ownership and budgeting
  • Paid traffic management (Meta, TikTok)
  • High-velocity creative testing
  • Shopify CRO and merchandising
  • Email/SMS lifecycle marketing (Klaviyo/Postscript)
  • Rapid systems thinking & SOP development
  • Conversion copywriting and positioning strategy
  • KPI tracking, reporting, and forecasting

Role Requirements

Experience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer-service)

  • 5–10+ years in DTC Ecommerce (Shopify + paid social)
  • Proven track record of scaling Ecom brands north of $20M
  • Experience owning revenue and profitability targets
  • Strong working knowledge of Meta/TikTok Ads platforms
  • Experience with creative pipelines and UGC testing using Ai tools
  • Comfortable leading a remote team with weekly cadences
  • Hands on with Klaviyo, Postscript, and Shopify CMS
  • Experience with bundles, upsells, and LTV workflows
  • Able to write and review high performing landing pages
  • Can think like a general manager, not just a marketer

Preferred but not required

  • ClickUp Task Management
  • PPC and Brand Management
  • Team Leadership and Delegation
  • You will have real ownership. Real trust. And real impact.
  • Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
  • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
  • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
  • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
  • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
  • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

Fully remote You can work from anywhere in the world.
Flexible hours Flexible schedule and freedom for attending family needs or personal errands.
Informal dress code No dress code is enforced.
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Source: GetOnBoard | Main Category: Marketing