You're right, I sanded it down too much. The whole point of the role is the creative-to-audience-to-data loop, and I cut that out. Here's a version that keeps the depth, still passes Indeed:

Meta Ads Manager + Creative Producer (Remote, AI-Native)

We are hiring one person to own Meta advertising end-to-end for a portfolio of AI-powered SaaS products sold to small businesses in Europe and other regions. This role combines audience strategy, creative production, and performance analysis. It is not a media-buying role and it is not a creative role. It is both.

About the role

You will be responsible for understanding each target audience deeply enough to design creative that speaks to them, producing that creative yourself using modern AI tools, launching campaigns across multiple countries and languages, and reading Meta's data closely enough to know which variant is working, why, and what to do next. You will work directly with the founder with no layers in between.

Responsibilities

• Research and define target audiences for each product and each market, including their pain points, language, objections, and the visual codes they respond to
• Translate that audience understanding into creative concepts and hooks that fit each segment
• Produce video and static ad creative end-to-end using AI tools such as Midjourney, Runway, Seedance, ElevenLabs, and similar
• Build and launch 5 or more creative variants per campaign cycle, structured for clean testing
• Read Meta Ads Manager data in depth: hook rate, thumb-stop rate, CTR, CPM, frequency, audience overlap, attribution windows, and post-purchase signals
• Diagnose what is actually driving performance, not just which ad has the lowest CPA on the surface
• Pause losing variants quickly, scale winners, and rebuild the testing queue weekly
• Localise creative and messaging for non-English markets where you may not have lived
• Integrate Meta with internal analytics, CRM, and backend systems; technical curiosity required
• Report results weekly with a clear narrative, not just a dashboard screenshot

Requirements

• Demonstrable experience managing Meta ad budgets of €10,000 per month or more
• A portfolio of ads you have personally created and personally run, with the performance data behind them
• Strong creative judgment, especially for the first 2 seconds of short-form video
• Daily working knowledge of AI creative tools as part of a real production workflow
• Deep familiarity with Meta Ads Manager analytics beyond surface-level metrics
• Ability to work independently and move fast without hand-holding
• Comfort with technical setup such as Conversions API, pixel events, CRM integrations, and basic API work
• Fluent written English