Product Growth Expert Acquisition Afirmativa para Pessoas de Grupos Sub representados
Marketing
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AI agents are only as useful as the data they can reach. SaaS products are only as sticky as the integrations they support. Paragon sits at the intersection of both: integration infrastructure for the companies building the next generation of software. Our platform gives product and engineering teams the primitives to connect anything, fast, without owning the infrastructure themselves. The category is forming now. We're at the front of it.
About the role
This is our first dedicated PMM hire. You'll report to the Head of Marketing and work directly with our founders, product, and sales. No PMM team to slot into, no established playbook to follow. The job is to build and hone our positioning and make it real everywhere it needs to show up: the website, the sales motion, how we launch, how we compete. If you want to build something from scratch at a company that ships fast, keep reading.
We sell to two audiences: AI-native startups building integrations as table stakes, and enterprise product teams retrofitting AI into existing products. They don't read the same content, talk to the same analysts, or buy for the same reasons. Figuring out whether that's one story told two ways or two stories told in parallel is the most interesting part of this job.
What you'll do
Own Paragon's messaging and positioning, from homepage copy to the pitch deck to how sales answers "how are you different from Merge?"
Build a messaging framework that gives sales, content, and partnerships a shared source of truth on how we talk about ourselves
Run product launches end-to-end. You own the process and timeline, not just the blog post
Build and maintain sales enablement assets that reps actually use: decks, one-pagers, battle cards, objection handling
Develop ICP personas for both segments: AI-native builders and enterprises reinventing as AI companies
Share the success, or failure, of Marketing campaigns with Demand Gen
Own competitive intelligence across Merge, Prismatic, Composio, Workato, and others. Our competitive set spans legacy iPaaS to AI-native infrastructure. Picking which fights to pick is part of the job.
Plug into product planning before code ships, not after.
What we're looking for
6+ years in B2B SaaS product marketing, having spent time as the first or second PMM, with meaningful time in developer tools, API infrastructure, integration, or something technically adjacent
You've lived through a company repositioning or category creation, owning messaging architecture, not supported it. You can show a before/after of how you changed the way a company/product talked about itself
Your writing earns trust from technical readers. You don’t need five sentences to say one thing. We'll ask for samples.
Sales enablement experience that goes beyond decks. You've trained reps, sat in deal reviews, and built materials that actually got used
Owned product launches from brief to post-launch retro, including wrangling product, design, and GTM to actually hit a date
Have worked alongside DevRel and have a view on how PMM and DevRel divide the work
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Qualifications and requirements
- Develop, manage, and optimize paid media campaigns across Google Search, Shopping, Display, YouTube, and Meta platforms.
- Monitor performance regularly, implement optimizations, and maintain clear optimization logs for visibility and continuous improvement.
- Own channel-level performance through budget pacing, testing, targeting, bidding, and creative recommendations.
- Maintain and update all Account Budget Pacing Sheets, Optimization Logs, and internal reporting trackers.
- Build and manage testing roadmaps, including audience segmentation, bid strategies, landing page opportunities, and creative experimentation.
- Translate data into clear reports, dashboards, and actionable insights for internal teams and client-facing updates.
- Collaborate with strategists and creative leads to ensure media strategy aligns with broader client goals.
Required Qualifications
- 5+ years of hands-on paid media experience in an agency or performance marketing environment.
- Strong experience managing lead-generation campaigns across Google Ads and Meta Ads Manager.
- Proven ability to optimize campaigns against KPIs such as CPA, ROAS, CTR, CVR, lead quality, and pipeline or revenue impact.
- Working knowledge of conversion tracking, GA4, Google Tag Manager, attribution, and offline conversion data.
- Strong budget pacing, testing, and performance analysis skills. Ability to make proactive channel-level recommendations with increasing autonomy.
- Strong Excel or Google Sheets skills, including pivot tables, lookups, and multi-sheet reporting.
- Excellent communication skills, with the ability to explain insights, strategy, and next steps clearly to internal teams and stakeholders.
Job functions
We’re looking for a full-time Senior Paid Media Manager to lead channel strategy, execution, and performance optimization across Google Ads, Meta, and paid social platforms. This role is ideal for an experienced paid media marketer who can think strategically, work autonomously, and execute campaigns that drive measurable lead generation and revenue impact.
The Paid Media Manager owns the platform-level strategy and execution, including campaign structure, targeting, bidding, budget pacing, testing, optimization, and channel-specific recommendations.
This person is expected to provide proactive account direction and paid media recommendations that improve performance, lead quality, pipeline impact, and revenue outcomes. They should be comfortable translating broader client strategy into smart platform decisions and staying current on paid media tactics, platform changes, and performance best practices.
As part of a collaborative marketing team, you’ll work closely with our Senior Digital Marketing Strategist and creative resources to shape, optimize, and scale paid media programs that align with client goals.
Desirable skills
- Experience with YouTube, Shopping, Display, Microsoft Ads, LinkedIn, TikTok, programmatic, or other emerging paid channels.
- Experience managing high-volume budgets.
- Familiarity with Looker Studio, Supermetrics, or other BI/reporting tools.
- Google Ads, Meta Blueprint, or related platform certifications.
- Experience with banking, multi-location, home services, franchise, or other lead-generation-heavy industries.
- Experience using AI tools to support research, reporting, creative ideation, or workflow efficiency.
Conditions
- Fully Remote
- PTO , Holidays & Dedicated Sick Days
- Technology Stipend
- Udemy Training Subscription
- Annual Performance Bonus
Who We’re Looking For:
The Job:
- Run growth on our social media and email. Experiment with creative growth hacking to get more of the right people finding us, following us, and becoming customers.
- Find and collaborate with the right industry influencers (event planners, office managers, EAs, workplace creators) and bring a creative angle that maximizes the impact. Our edge: we can make them their own custom merch, which most brands can’t.
- Build a highly engaging email series with our current customers. Set the vision, create the content, and iterate.
- Create case studies and find creative ways to showcase our customers.
Experience:
- Experience with influencer marketing and B2B/creator partnerships, especially in workplace and events ecosystems.
- Comfort producing or directing creative content (copy + messaging) and testing different angles for social and email.
- Ability to turn customer wins into compelling case studies with measurable impact.
- Experience scaling growth programs post-rebrand.
Benefits:
Required Skills & Qualifications
- 2–4 years of hands-on SEO experience
- Native Spanish Speaker and fluent in English
- Strong knowledge of On-Page, Off-Page & Technical SEO
- Experience in keyword research, competitor analysis & link building
- Hands-on experience with Google Analytics, Search Console & GTM
- Strong SEO reporting and analytical skills
- Ability to manage multiple projects in a fast-paced remote environment
Key Responsibilities
- Good understanding of search engine optimisation techniques.
- Responsible for the execution, coordination, and implementation of SEO activities (on-page & off-page) for E-commerce websites
- Must have off-page/on-page SEO knowledge
- Conduct on-site and off-site SEO competitor analysis
- Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries
- Build strong, long-term client relationships and maintain frequent contact
- Perform keyword research to optimise existing content and explore new opportunities
- Maintain weekly reports and monthly reports
- Performing competition analysis and backlink analysis
- Complete weekly and monthly performance reports
- Carrying out SEO Audit work, connecting bloggers for quality backlinks
- Maintaining blogs & implementing SEO optimisation techniques for the website and the YouTube channel
- Hands-on with Google Analytics, Webmaster tool, Google Tag Manager, etc.
- Participation in client communication
Preferred Skills
- Healthcare or e-commerce SEO experience
- Experience with international websites
- Knowledge of Local SEO & search trends
- Experience with YouTube SEO & content optimization
- Familiarity with SEO tools such as Ahrefs, SEMrush or Screaming Frog
What We Offer?
- Opportunity to work on digital marketing for global healthcare doctors, surgeons, clinics and hospitals.
- A collaborative and growth-driven work environment.
- Learning and development opportunities, including internal training sessions.
- Career progression within the content and other domains.
Apply now and be a part of HMA’s growing content team!
Experience and Skills
- 4+ years of experience in digital marketing, growth marketing, content marketing, or a related discipline, ideally within a B2B or B2B SaaS environment.
- C1 English level or higher.
- Hands-on experience operating account-based marketing (ABM) platforms such as Propensity, 6sense, or Demandbase.
- Strong technical and on-page SEO experience, including keyword research, internal linking, and content performance analysis.
- Familiarity with Answer Engine Optimization (AEO) and visibility strategies for AI-driven platforms like ChatGPT, Perplexity, and Google AI Overviews.
- Proficiency with Google Analytics 4 (GA4) and website CMS platforms.
Skills
- SEO
- AEO
- ABM
- GA4
- CMS
- 6sense
- Demandbase
- Digital Marketing
- Content Marketing
Key Responsibilities
- Optimize, publish, and maintain SEO and AEO-focused articles, landing pages, and web content to maximize visibility across traditional search and AI engines.
- Manage the organic content publishing pipeline and maintain a predictable production calendar across web and social channels.
- Own routine website updates, collaborating with operations teams to improve page layouts, navigation, and call-to-actions for higher conversion.
- Operate the ABM platform to set up target-account lists, configure campaigns, and report on account engagement.
- Draft, schedule, and optimize organic social media content, maintaining a consistent brand voice.
- Analyze digital channel performance using GA4, translating data into actionable optimization decisions.
Nice to Have
- Propensity
- Oktopost
- B2B SaaS
Benefits
We provide the opportunity to participate in impactful and technically rigorous industrial data projects that drive innovation and professional growth. Our work environment emphasizes technical excellence, collaboration, and continuous innovation.
Niuro supports a 100% remote work model, allowing flexibility in work location globally. We invest in career development through ongoing training programs and leadership opportunities, ensuring continuous growth and success.
Upon successful completion of the initial contract, there is potential for long-term collaboration and stable, full-time employment, reflecting our long-term commitment to our team members.
Joining Niuro means becoming part of a global community dedicated to technological excellence and benefiting from a strong administrative support infrastructure that enables you to focus on impactful work without distraction.