Product Owner & Launch Lead

This is a perfect match if you:

• Have hands-on experience in the EdTech or Test-Prep ecosystem in LatAm (Chile: PAES/DEMRE; Colombia: Saber 11/ICFES).
• Possess an entrepreneurial, hands-on mindset: comfortable conducting field research, attending local events, engaging competitors, and recruiting top teaching talent directly.
• Understand Teacher-Led Growth: skilled at mentoring educators to act as brand ambassadors and conversion drivers.
• Are fluent in Spanish with a deep understanding of LatAm business culture and consumer behavior.
• Thrive in early-stage environments: capable of launching operations using lean systems (Zoom, WhatsApp, Google Sheets) before full platform automation.

What you will do:

• Analyze key competitors (Preuniversitarios in Chile/Colombia) by mapping out their public offerings, pricing models, go-to-market strategies, and value propositions.
• Secure a partnership with 1 lead teacher in month one to launch the pilot. Once the hypothesis is validated after 3 months, recruit the remaining full team of educators to cover all exam subjects completely.
• Drive Teacher-Led Growth: Train teachers on our methodology, prepare them for live webinars, and guide them in generating engaging conversion content.
• Test the MVP and Funnel: Collaborate with our central team to launch localized landing pages and manage lean operations (Zoom classes, WhatsApp warm-up groups, Google Sheets tracking).
• Gather User Insights: Conduct structured interviews with customers (parents and students) to collect qualitative feedback and feed product requirements directly to our central R&D team.
• Establish Initial Operations: Identify and integrate accessible local payment methods, including installment plan structures (cuotas).

Would be a plus:

• Existing network of teachers, tutors, education experts, or EdTech professionals in Chile, Colombia, or broader LatAm.
• Previous experience in 0→1 product launches, market entry, or building a new business line from scratch.
• Strong sales or business development experience, especially B2C education or high-consideration products.
• Experience recruiting, onboarding, and managing expert-led communities or contractor networks.
• Basic understanding of performance marketing metrics such as CAC, CPL, conversion rates, LTV, and funnel economics.
• Experience working in a startup, venture builder, or highly autonomous environment.

What you will get:

• Full autonomy and a dedicated budget for market research, testing, and initial hiring.
• A direct path to the Country Manager (LatAm) position upon successful pilot validation.
• Strong backing from ExamHub’s central R&D team (we handle performance marketing, lead generation, and platform infrastructure).
• Remote-first working environment with a flexible schedule.
• Unlimited days-off and sick leave policy.
• Competitive compensation package + stock option opportunity for long-term impact.