Marketing Manager, AI and Lifecycle

Must-haves

• Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle. Klaviyo or a comparable ESP.
• Evidence that you build with AI yourself rather than assigning it. When you hit a wall, your instinct should be to build through it, not to raise a ticket and wait.
• Fluent, native-level English, written and spoken. This one is non-negotiable. You will be writing copy that goes out to our customers under our name, so we need someone who can hear the difference between a line that sounds premium and one that sounds like a discount retailer.
• A strong eye. You can look at an asset and tell whether the destination matches the promise, whether the tone is right, and whether the offer math actually adds up.
• Comfortable being told when something isn't landing, and comfortable telling us the same.

What you'll own

• Email and lifecycle as our primary owned channel. Campaign calendar, flows, segmentation, deliverability, list health. We run on Klaviyo.
• Quality control on everything that ships. Copy, creative, link destinations, offers, regional versions. If something goes out wrong, it was yours to catch.
• Building AI into the daily work. Not proposing it, shipping it.
• Working alongside our lifecycle and email team, our designers, and our external ads partner to keep the calendar moving.
• Translating results into plain business language. What we spent, what we made, what we'd do differently.

What success looks like

• Flow revenue grows as a share of total email revenue.
• Work stops reaching leadership with errors in it.
• AI is doing measurable work inside the function within 90 days, rather than sitting in a proposal.

Nice to have

• Furniture, home, or another considered-purchase category with a long buying cycle.
• Shopify, GA4 and Meta Ads familiarity.
• Experience holding a team to brand guidelines.

Compensation

$3,500 to $4,500 USD per month depending on experience. Independent contractor.

Location: Remote. Open across the Americas and Europe. Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference.