Assistant Media Buyer

Requirements

• Basic understanding of paid media platforms (Meta Ads Manager, Google Ads, TikTok, Reddit Ads, ASA preferred)
• Strong attention to detail, ability to follow instructions and meet deadlines
• Analytical mindset comfortable working with data and spreadsheets
• Proactive attitude with a willingness to learn and grow in the role
• Familiarity with Google Sheets, ClickUp (or similar PM tools) & Slack
• Excellent written communication skills

Previous media buying experience is a requirement

Success in this role means:

• Fill out all internal reports on time and have them ready for strategic meetings
• Completing reports and assigned tasks consistently and accurately
• Demonstrating growth in understanding of media buying strategy and execution
• Taking initiative to identify optimizations and improvements to campaigns
• Providing reliable support to the media buying team to help drive better client outcomes

Responsibilities

• Work USA EST Hours
• Assist in setting up, managing, and optimizing paid media campaigns across various platforms (Meta, Google, TikTok, Reddit, ASA)
• Pull daily, weekly, and monthly reports to analyze campaign performance (breakdowns by age, gender, location, placement, creative)
• Support the Media Buying Team with audience research, competitive analysis, and campaign planning
• Assist in writing ad copy variations and identifying winning creative elements
• Monitor campaign budgets, pacing, and delivery
• Perform data entry for campaign tracking sheets and reporting templates (Google Sheets, ClickUp, or other PM tools)
• QA campaigns before launch to ensure tracking, creative, and settings are correct
• Stay up to date on platform policies, trends, and best practices
• Communicate proactively with the team regarding campaign performance and optimizations

App Marketing Skills

- Have experience with app marketing or mobile growth campaigns
- Have managed budgets of $10,000+/month
- Understand attribution and post-install analytics
- Can identify creative insights from performance data
- Regularly follow Meta, Google, TikTok, and Reddit advertising updates
- Use AI to improve speed, reporting, and campaign optimization
- Enjoy testing, documenting SOPs, and continuously improving processes

100% remote work