Personal Brand & Social Growth Associate
MarketingWho You Are
You may be an early-career professional, creator, freelancer, marketer, communicator, or recent graduate. What matters most is not your years of experience, but your ability to learn quickly, think strategically, write exceptionally well, and execute independently.
IDEAL QUALIFICATIONS
• Excellent writing and storytelling skills
• Strong understanding of audience growth across LinkedIn, Instagram, X, YouTube, and TikTok
• Experience creating engaging social content from long-form material
• Comfortable using AI tools such as ChatGPT, Claude, Perplexity, and Canva
• Highly organized, proactive, and detail-oriented
• Curious about health, science, technology, entrepreneurship, and the future of healthcare
• Able to understand complex ideas and translate them into content that is clear, engaging, and shareable
• Excited to experiment, learn, and iterate based on data
What You'll Do
MISSION
Help build and grow the public voice of scientist-founder Yi Sherry Zhang across LinkedIn, Instagram, X, YouTube, TikTok, and Substack.
Your goal is to transform existing articles, podcasts, talks, interviews, scientific insights, and founder stories into a high-performing multi-platform content engine that drives audience growth, engagement, and influence in healthspan, AI, entrepreneurship, and the future of healthcare.
RESPONSIBILITIES
• Repurpose long-form content into posts, threads, carousels, short videos, and platform-specific content
• Manage publishing, scheduling, and content calendars
• Grow audience engagement across social channels
• Track analytics and recommend growth experiments
• Create simple graphics and content assets using Canva or similar tools
• Use AI tools to accelerate content creation and workflow efficiency
• Build repeatable systems for content production and repurposing
SUCCESS IN THE FIRST 90 DAYS
• Social channels optimized and actively managed
• Consistent publishing cadence established
• Content library built from existing materials
• Audience engagement and growth trending upward
• Platform-specific growth strategies implemented
• Founder time spent on content operations significantly reduced
LONG-TERM SUCCESS
• A recognizable voice established across major platforms
• An engaged audience built around healthspan, AI, and founder content
• Social media supporting future books, speaking engagements, partnerships, and thought leadership initiatives
Bonus Points
• Experience growing a personal brand or creator account
• Experience managing content for founders, executives, authors, or thought leaders
• Video editing and short-form content creation skills
• Familiarity with Substack, podcasts, or newsletter growth
• Interest in longevity, healthspan, AI, or scientific communication