Paid Media Creative Strategist

Must-Haves

• Paid media foundation — 2+ years hands-on with Google Ads and/or Meta Ads. You've built campaigns, not just observed them.
• Ad copywriting — Strong portfolio of hooks, body copy, and CTAs across multiple platforms.
• Script writing — Short-form video ad scripts with attention to hook, payoff, and platform format.
• Design ability — Banner and static ad design in Canva, Figma, or AI image generation tools.
• Video creative direction — You can brief, storyboard, and oversee video editors even if you don't edit the final cut yourself.
• Landing page builder experience – Unbounce, GoHighLevel, Webflow, Framer
• English fluency — Native or near-native written English. You understand North American voice, idioms, and current trends.
• Time zone overlap — Eastern Time ± 3 hours. If you're further afield, you must overlap at least half the workday.

What You'll Do

Strategy to creative translation

• Take a client strategy and design the offer architecture, landing page concept, and funnel flow
• Map creative to funnel stage — cold, warm, retargeting — across platforms
• Build briefs that designers, editors, and developers can execute against

Ad creative — across platforms

• Write ad copy native to each platform: Google Search (RSA), Google Display, YouTube, Reddit (native), Meta, ChatGPT Ads
• Design static ad creative in Canva, Figma, or AI image tools
• Write short-form video ad scripts with strong hooks and platform-fit pacing
• Direct video ad production: brief editors, oversee deliverables, approve final cuts

Landing pages & funnels

• Build landing pages in Unbounce, GoHighLevel, Perspective or similar builders for fast deployment.
• Brief the design and dev team for custom builds. Know what a good brief looks like
• Design quiz qualifiers, lead capture flows, and conversion-focused page structures

Process & growth

• Maintain your own swipe files, templates, and creative libraries
• Study competitors and category leaders weekly. Stay tuned in to what's working
• Iterate on ad performance with the Campaign Manager (you'll see the data, you'll respond to it)

Nice-to-Haves

• Reddit Ads experience (subreddit research, native creative)
• UGC: briefing, hiring, scripting, and managing creators
• Long-form content writing (blog, email, newsletter)
• Video editing and production skills (CapCut, Premiere, DaVinci)
• AI ad creation: ArcAds, Claude, GPT, Gemini, Midjourney, Runway, etc.

Compensation & Growth

• $20–$30 USD per hour, based on experience
• Starting at 15–20 hours/week with a clear path to full-time within 3–6 months for the right fit
• Long-term growth into the Performance Account Manager role — owning client strategy, leading creative, mentoring junior team
• Weekly sprints, async-first culture, real ownership over the work
• Work directly with the founder/CEO and grow together with emerging company