Marketing Coordinator

What You'll Bring:

• 2-4 years of digital marketing experience, preferably in a law firm, professional services, or similar environment.
• Strong writing, grammar, proofreading, and attention-to-detail skills.
• Hands-on experience with Google Ads, Meta Ads, SEO, and social media marketing
• Strong organizational skills and the ability to manage multiple projects and priorities.
• A creative and analytical mindset, with an interest in using data to improve marketing performance.
• A proactive approach and the ability to work independently, solve problems, and take ownership.
• A willingness to learn, contribute ideas, and grow with the firm.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns, monitor performance, and make data-driven recommendations to improve lead generation and conversions.
• Create and refine compelling ad copy, social media content, landing pages, emails, and marketing materials with exceptional grammar, spelling, and attention to detail.
• Support SEO, website optimization, and online reputation management to strengthen the firm’s visibility and digital presence.
• Manage and grow the firm’s presence across social media platforms and other relevant platforms.
• Stay ahead of digital marketing and content trends, using those insights to develop and execute new campaigns that increase engagement, generate inbound leads, and strengthen the firm's brand.
• Maintain and optimize Avvo, Justia, FindLaw, and other legal profiles for visibility and accuracy.
• Create email newsletters and SMS campaigns to engage leads, past clients, and referral sources.
• Track marketing performance, analyze results, and continuously look for new ways to improve, test, and grow.